Ever since I joined Basic Gospel in 1982, 2 Corinthians 3:6 has defined our ministry – "He has made us competent as ministers of a new covenant—not of the letter but of the Spirit; for the letter kills, but the Spirit gives life.”
Our purpose has always been, and always will be to proclaim the life-giving message of the New Covenant through every media outlet possible, including radio, the Internet, social media channels and mobile technologies. Media has proven to be the most efficient and effective way to connect people to the love of Christ.
The exciting news I want to share with you is that right now God has opened more media opportunities than ever before. Richard and I were talking about these just recently. Here is what he had to say, “Why not say 'Yes' and follow!” I can’t agree more. In fact, the entire board and ministry team are saying “Yes!” to these opportunities.
This is how we are moving forward.
First, over the past year, the board prayerfully sought to define the vision and scope of the ministry. Through this process it became abundantly clear that as a media ministry, Basic Gospel needs to focus all of its time, energy and resources on growing the media outreach.
Second, current opportunities are allowing us to stretch donor dollars ever further to reach the greatest number of people. We are redirecting funds into new opportunities to extend Basic Gospel’s reach.
Last year, for example, we made three major moves: 1) We looked at our radio syndication and decided to cut those stations that were not reaching new people; 2) We switched Basic Gospel in three markets to stations with larger audiences at a lower cost; and 3) We added two new stations to the mix, WFIA in Louisville, KY and WMCA in New York.
These moves increased our listening audience seven-fold to 150,000 weekly while keeping our air-time expense flat. The best part? These moves are bearing wonderful fruit, as shown by these two comments.
This show is one of the very best featured on WMCA, if not THE best. I appreciate the style and format of the show and like the no nonsense, simple to understand and easy to follow beliefs taught.
I certainly appreciate your teaching and preaching Jesus Christ, our only hope. Sometimes it is very easy to think we need this or that, when actually we need a strong relationship with the Lord and the forgiveness which he offers. Until fairly recently I had never been taught that when Jesus finished the plan of salvation all of our sins were forgiven! Thank you for your emphasis on the love and forgiveness of God!!
On May 1st, we are placing Basic Gospel on OnePlace.com. According to a recent survey we conducted, 53% of our listeners do so online. This number will only increase over time. This move just makes sense. With 1.3 million monthly visits, OnePlace will help us reach a whole new audience filled with people hungering to know the Basic Gospel. Third, we will invest in mobile and video technologies. We do have a Basic Gospel mobile app that we will soon release. Also, we are currently putting together a Basic Gospel video channel. Let me share just a few numbers with you about online video.
- 89 million Americans will watch 1.2 billion online videos today
- More than 1 billion people visit YouTube each month
- 92% of mobile video viewers share videos with others
These are exciting times for Basic Gospel.
Through your prayers and gifts, you have been right in the center of all that God has done through this outreach. As we move forward, I ask that...
- You continue to pray for Basic Gospel.
- You share our excitement about the many new opportunities God has opened for Basic Gospel.
- You give generously to help us take advantage of these new opportunities. Our media expense this month is $40,600. A gift of $100, $200, $500, or more will make a significant difference in the lives of many people.
My personal pledge to you is that we will continually focus our outreach on the ministry's bedrock message while, at the same time, looking for the most effective, innovative ways to reach the most people. Together, let’s connect as many people as possible to the life-giving message of the New Covenant and the love of Jesus Christ.
In His love and life,
The offer, Love is…, associated with this letter has expired, however you may purchase it online here or request it by phone at 800.727.2828.